Farmer & Company provides expert consulting on Scopes of Work (SOWs), agency staffing and agency compensation.
Our practice is dedicated to finding solutions to a very large problem involving ad agencies and their clients: fees and resources are negotiated between the parties, but SOW workloads are not.
Over the past decade, SOW workloads have consistently grown, but agency fees and resources have declined. Growing creative workloads are carried out by stretched, junior resources. This threatens creative quality and is detrimental for both parties.
Our data-driven approach provides facts and metrics so that better joint decisions can be made and implemented. We have worked with advertising agencies and advertisers around the world since 1992.