Farmer & Company is the acknowledged expert on Scope of Work and other strategic problems facing ad agencies and their advertiser clients.
As outlined in Michael Farmer's 2015 book, Madison Avenue Manslaughter, advertising agencies are caught between fee-cutting clients and profit-hungry owners.
In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising.
How do agencies generate profit margins under these circumstances? Through downsizings, salary freezes and 'juniorizing.'
Agencies are disinvesting in capabilities at a time when their clients' marketing challenges have never been greater.
This problem is not receiving the full attention of agency or holding company Chief Executive Officers.
We provide consulting and software solutions for holding companies, advertising agencies and their clients -- helping to restore health in these important strategic relationships.