Farmer & Company provides expert consulting on Scopes of Work (SOWs), agency staffing and agency compensation.
Advertising agencies are caught between fee-cutting clients and profit-hungry owners.
In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising.
How do agencies generate profit margins under these circumstances? Through downsizings, salary freezes and 'juniorizing.'
Agencies are disinvesting in capabilities at a time when their clients' marketing challenges have never been greater.
Our data-driven approach provides SOW facts, metrics and software so that better decisions can be made and implemented.
We provide consulting and software solutions for advertising agencies and their clients.