Michael Farmer, Chairman & CEO
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980's. He has been committed to bringing Bain-like analytical, strategic and leadership disciplines to the advertising industry.
Michael lived and worked abroad in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years. He now leads Farmer & Company from New York City.
Michael is an honors graduate of Princeton University (A.B. in English literature) and of Harvard Business School, where he graduated with an M.B.A degree with highest honors as a Baker Scholar.
He serves as Professor of Brand + Integrated Communications at City College of New York, and as a Trustee of the Kingsborough Community College Foundation Board in Brooklyn, NY.
He is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, Second Edition, published in February 2017 by LID Publishing and winner of four publisher's awards for the best Marketing / Advertising book of 2016 / 2017. He is at work on a new book about the makeover of Madison Avenue.