Prior to founding Farmer & Company in 1990, Michael Farmer was a Director of Bain & Company, the strategy consulting firm, where he ran (in turn) Bain’s German, French and UK offices.

He lived and worked abroad in Brazil, Switzerland, Germany, France, Britain and Turkey for more than 20 years.

Michael also serves as Professor of Branding and Integrated Communications at The City College of New York. He serves as a Strategic Advisor to COR, the AI-driven management software firm that provides resource management products and other services for global advertising agencies and other professional services firms. He writes a bi-weekly column for MediaVillage.com and has published over 90 articles on media and advertising industry subjects.

He is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, Third Edition, published in February 2019 and winner of four publisher's awards.

Michael is an graduate of Harvard Business School, where he received an MBA degree with highest honors as a Baker Scholar. Previously, he graduated from Princeton University with an AB degree in English literature before serving as an officer in the US Navy aboard destroyers and as Professor of Naval Science at Iowa State University.

Languages: English and French.

Brian Suckie is Director of Operations of Farmer & Company. He first joined our firm in 2014.

Brian is responsible for the ongoing development of our ScopeMetric® model and the maintenance of our ever-growing ScopeMetric® Unit (SMU) database, which documents workload values for over 4,000 strategic and creative briefs.

He works closely with agency and advertiser clients to assure the timely and accurate measurement of their Scopes of Work for diagnostic and strategic purposes.

Brian was born in Jamaica and is an honors graduate of Columbia University, where he received a BA degree cum laude in Sustainable Development (Urban Socio-Economic Development).