“Transforming your agency roster in a dynamic environment”

My team and I were spending way to much time negotiating individual SOWs that did not correlate to brand objectives, trying to figure out why there were 17 rounds of revisions and chasing down non-existent briefs.

We decided there had to be a different way. We put together a path towards performance based contracting, alignment of performance objectives with brand goals, savings and improved our partnerships with agencies.

I'm exited to share what we learned on the path and the long term benefits coming from the program